Projects - DGWise – Landing Page

DGWise – Landing Page

Delivery

UI Design

WordPress Development

UX Strategy

My role

Lead UX/UI Designer and WordPress Developer

Client

Wontok Australian Company

Overview

DGWise is a Wontok brand created to simplify digital protection for families. The project involved building a modern and educational landing page to communicate the brand’s products — NetSafety Family, Surfie, and the All-Ages Family Pack, in a clear and engaging way, focusing on UX, responsiveness, and conversion.

The Challenge

DGWise needed a website that could explain complex digital protection products in a simple and family-friendly way. The challenge was to merge education and technology while keeping the tone warm and accessible for parents.

The Goals

Create a modern, scalable landing page that positions DGWise as a friendly digital protection brand. Communicate value through clarity and trust, improve user understanding, and make navigation effortless.

The Goals

The Process

01 Strategy

Researched competitors and analysed the cybersecurity market for families. Defined audience, positioning, and page goals aligned with Wontok’s vision and DGWise’s educational purpose.

02 References & AI

Collected visual and functional inspirations from brands like Aura, Dashlane, and Qustodio. Used AI tools to refine layout ideas, tone of voice, and design direction.

03 Info Architecture

Structured the content flow and navigation to ensure a clear, educational journey. Defined key sections such as hero, features, plans, and onboarding steps.

04 Prototyping in WordPress

Built the full landing page directly in WordPress using Elementor Pro. Defined the layout, hierarchy, and interactions while testing responsiveness in real time.

05 UI Design & Styling

Applied the DGWise visual identity directly in WordPress. Set the colour palette, typography, and icons to reflect a modern, trustworthy, and family-friendly tone.